Industry Leaders Take on Sahara Desert Trek to Support Ben

Industry Leaders Take on Sahara Desert Trek to Support Ben

Ben

Stuart James, RMIF Director; Kevin Finn, RMIF Chair; and Rob Collison, IGA Chair are among those taking part in Ben’s Industry Leader Challenge Sahara Desert Trek, which takes place from 26th February to 5th March.

These industry figures will join other teams spending five days trekking across the Sahara Desert in Morocco to raise a minimum of £20,000 per team for Ben. Each day, they will spend around 10 hours trekking across unforgiving terrain, covering up to 27km in temperatures of 25-35°C with no shade except during meal stops. Temperatures will be closer to zero overnight and the teams will camp under canvas, with only a jeep and a camel for company.

Matt Wigginton, Director of Partnerships, Engagement & Income, said: “In just six weeks’ time, we’ll be turning up the heat on our industry leaders! We can’t wait to tackle this extraordinary challenge together to raise funds so we can support members of our automotive family who are struggling, or in crisis. By following our journey, sharing this story with your networks and donating, you’ll help us make a real difference to people’s lives. Now more than ever, automotive people need Ben – and we need you and your support. We hope you’ll wish us luck and follow our intrepid journey!”

The ILC is an epic personal challenge taken on each year by an automotive industry leader (or leaders) to fundraise for Ben. The ILC requires extraordinary personal endeavour that tests the challenger(s) either mentally or physically – or both.

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You can also follow the journey by following Ben on social media: Facebook /BenSupport4Auto, Instagram @bensupport4auto, LinkedIn /company/ben-automotive-industry-charity.